Velocity Technology Solutions: Managed cloud services provider (acquired by Navisite)
- Promoted to Head of Marketing in 2H of 2020 to re-engineer an underperforming marketing team. Employee morale, productivity, and performance improved 100% within the first 30 days of my leadership making room to focus on spearheading the strategic and tactical execution of marketing campaigns and identifying additional revenue opportunities across all channels including digital, virtual events, social and organic website engagement. Accomplishments include the successful launch & execution of campaigns, re-branding of Velocity’s collateral and social strategy, and re-engaging with analysts and relevant networks to highlight Velocity’s position as a leader in the mid-market space. Additional responsibilities include managing the BDR team, identifying best processes & KPIs, budget management, hiring plans, weekly and monthly QBRs to C-Team peers & BoD, as well as participating in the planning of company objectives. Impact: $350k of cost savings through the elimination of excessive spending with no return for agencies, tools, and SEO. Directed the creation of new, forward-thinking content, including the use of video. Redesigned social strategy and brand on LinkedIn increasing followers and organic visitors, revamped lead flow & scoring process resulting in an increase of qualified leads for BDR, improved conversion rate by 30%, delivering $185k in qualified pipeline in 3 months. Core team member for the due diligence process for Velocity's acquisition by Navisite.
- Hired in December 2018 as Director of Alliances supporting Velocity's partnership with Oracle & OneStream Software. Successfully built and fostered relationships with the corresponding sales ecosystem to build pipeline and revenue for ERP migrations to Oracle’s cloud infrastructure and OneStream implementations. This strategic role required a strong skill set to present the value and benefits of Velocity’s managed professional services, partner with marketing teams to identify joint marketing program opportunities and develop strong executive relationships and champions within the partner organization. Other responsibilities included completing monthly & quarterly business reviews internally and with the partner community. Impact: $120K MRR in the current active sales cycle